{"id":170613,"date":"2023-03-09T19:22:50","date_gmt":"2023-03-09T16:22:50","guid":{"rendered":"https:\/\/e-shocknews.com\/?p=170613"},"modified":"2023-03-09T19:22:51","modified_gmt":"2023-03-09T16:22:51","slug":"%ce%ad%cf%81%ce%b5%cf%85%ce%bd%ce%b1-%cf%84%ce%b7%cf%82-pwc%ce%ba%ce%b1%cf%84%ce%b1%ce%bd%ce%b1%ce%bb%cf%89%cf%84%ce%ad%cf%82-%cf%80%ce%b5%cf%81%ce%b9%ce%ba%cf%8c%cf%80%cf%84%ce%bf%cf%85%ce%bd-%ce%bc","status":"publish","type":"post","link":"https:\/\/old.e-shocknews.com\/?p=170613","title":{"rendered":"\u0388\u03c1\u03b5\u03c5\u03bd\u03b1 \u03c4\u03b7\u03c2 PWC:\u039a\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ad\u03c2 \u03c0\u03b5\u03c1\u03b9\u03ba\u03cc\u03c0\u03c4\u03bf\u03c5\u03bd \u03bc\u03b7 \u03b2\u03b1\u03c3\u03b9\u03ba\u03ac \u03ad\u03be\u03bf\u03b4\u03b1 \u03b3\u03b9\u03b1 \u03c4\u03b1 \u03b2\u03b3\u03ac\u03bb\u03bf\u03c5\u03bd \u03c0\u03ad\u03c1\u03b1"},"content":{"rendered":"\n<p>\u03a4o \u03b1\u03c5\u03be\u03b1\u03bd\u03cc\u03bc\u03b5\u03bd\u03bf \u03ba\u03cc\u03c3\u03c4\u03bf\u03c2 \u03b6\u03c9\u03ae\u03c2 \u03b1\u03bd\u03b1\u03b3\u03ba\u03ac\u03b6\u03b5\u03b9 \u03c4\u03bf\u03c5\u03c2 \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ad\u03c2 \u03c0\u03b1\u03b3\u03ba\u03bf\u03c3\u03bc\u03af\u03c9\u03c2 \u03bd\u03b1 \u03c0\u03c1\u03bf\u03c3\u03b1\u03c1\u03bc\u03cc\u03c3\u03bf\u03c5\u03bd \u03c4\u03b7\u03bd \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03b9\u03ba\u03ae \u03c4\u03bf\u03c5\u03c2 \u03c3\u03c5\u03bc\u03c0\u03b5\u03c1\u03b9\u03c6\u03bf\u03c1\u03ac, \u03c0\u03b5\u03c1\u03b9\u03bf\u03c1\u03af\u03b6\u03bf\u03bd\u03c4\u03b1\u03c2 \u03c4\u03b9\u03c2 \u03bc\u03b7 \u03b2\u03b1\u03c3\u03b9\u03ba\u03ad\u03c2 \u03c4\u03bf\u03c5\u03c2 \u03b4\u03b1\u03c0\u03ac\u03bd\u03b5\u03c2, \u03ba\u03b1\u03c4\u03b1\u03b4\u03b5\u03b9\u03ba\u03bd\u03cd\u03b5\u03b9 \u03b7 \u03c0\u03b1\u03b3\u03ba\u03cc\u03c3\u03bc\u03b9\u03b1 \u03ad\u03c1\u03b5\u03c5\u03bd\u03b1 \u03c4\u03bf\u03c5 \u03bf\u03af\u03ba\u03bf\u03c5 PwC \u00abConsumer Insights Survey\u00bb.<\/p>\n\n\n\n<p>\u038c\u03c0\u03c9\u03c2 \u03b1\u03bd\u03b1\u03c6\u03ad\u03c1\u03b5\u03c4\u03b1\u03b9, \u03b7 \u03c0\u03bb\u03b5\u03b9\u03bf\u03bd\u03cc\u03c4\u03b7\u03c4\u03b1 (53%) \u03c4\u03c9\u03bd \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ce\u03bd \u03c0\u03b5\u03c1\u03b9\u03bf\u03c1\u03af\u03b6\u03bf\u03c5\u03bd \u03c4\u03b1 \u03b5\u03c0\u03bf\u03c5\u03c3\u03b9\u03ce\u03b4\u03b7 \u03ad\u03be\u03bf\u03b4\u03b1 \u03c4\u03bf\u03c5\u03c2. \u03a0\u03b5\u03c1\u03b1\u03b9\u03c4\u03ad\u03c1\u03c9, \u03c4\u03bf 15% \u03c4\u03c9\u03bd \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ce\u03bd \u03ad\u03c7\u03b5\u03b9 \u03c3\u03c4\u03b1\u03bc\u03b1\u03c4\u03ae\u03c3\u03b5\u03b9 \u03b5\u03bd\u03c4\u03b5\u03bb\u03ce\u03c2 \u03c4\u03b1 \u03b5\u03c0\u03bf\u03c5\u03c3\u03b9\u03ce\u03b4\u03b7 \u03ad\u03be\u03bf\u03b4\u03b1, \u03c3\u03cd\u03bc\u03c6\u03c9\u03bd\u03b1 \u03bc\u03b5 \u03c4\u03b7\u03bd \u03ad\u03c1\u03b5\u03c5\u03bd\u03b1 \u03c4\u03b7\u03c2, \u03b7 \u03bf\u03c0\u03bf\u03af\u03b1 \u03c3\u03c5\u03b3\u03ba\u03ad\u03bd\u03c4\u03c1\u03c9\u03c3\u03b5 \u03c4\u03b9\u03c2 \u03b1\u03c0\u03cc\u03c8\u03b5\u03b9\u03c2 9.180 \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ce\u03bd \u03b1\u03c0\u03cc 25 \u03b3\u03b5\u03c9\u03b3\u03c1\u03b1\u03c6\u03b9\u03ba\u03ad\u03c2 \u03c0\u03b5\u03c1\u03b9\u03bf\u03c7\u03ad\u03c2 \u03b4\u03b9\u03b5\u03b8\u03bd\u03ce\u03c2.<\/p>\n\n\n\n<p>\u0397 \u03ad\u03c1\u03b5\u03c5\u03bd\u03b1 \u03ba\u03b1\u03c4\u03ad\u03b4\u03b5\u03b9\u03be\u03b5 \u03b5\u03c0\u03af\u03c3\u03b7\u03c2 \u03cc\u03c4\u03b9 \u03b7 \u03c0\u03bb\u03b5\u03b9\u03bf\u03bd\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c4\u03c9\u03bd \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ce\u03bd \u03b1\u03bd\u03b1\u03bc\u03ad\u03bd\u03bf\u03c5\u03bd \u03bd\u03b1 \u03bc\u03b5\u03b9\u03ce\u03c3\u03bf\u03c5\u03bd \u03c4\u03b1 \u03ad\u03be\u03bf\u03b4\u03b1 \u03c4\u03bf\u03c5\u03c2 \u03c3\u03b5 \u03cc\u03bb\u03b5\u03c2 \u03c4\u03b9\u03c2 \u03ba\u03b1\u03c4\u03b7\u03b3\u03bf\u03c1\u03af\u03b5\u03c2 \u03c0\u03bf\u03c5 \u03c3\u03c5\u03bc\u03c0\u03b5\u03c1\u03b9\u03bb\u03ae\u03c6\u03b8\u03b7\u03ba\u03b1\u03bd \u03c3\u03c4\u03b7\u03bd \u03ad\u03c1\u03b5\u03c5\u03bd\u03b1 \u03ba\u03b1\u03c4\u03ac \u03c4\u03bf\u03c5\u03c2 \u03b5\u03c0\u03cc\u03bc\u03b5\u03bd\u03bf\u03c5\u03c2 \u03ad\u03be\u03b9 \u03bc\u03ae\u03bd\u03b5\u03c2, \u03ba\u03b1\u03c4\u03b1\u03b3\u03c1\u03ac\u03c6\u03bf\u03bd\u03c4\u03b1\u03c2 \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03ae \u03bc\u03b5\u03af\u03c9\u03c3\u03b7 \u03c3\u03c4\u03b9\u03c2 \u03c0\u03c1\u03bf\u03b3\u03c1\u03b1\u03bc\u03bc\u03b1\u03c4\u03b9\u03c3\u03bc\u03ad\u03bd\u03b5\u03c2 \u03b4\u03b1\u03c0\u03ac\u03bd\u03b5\u03c2 \u03c3\u03b5 \u03cc\u03bb\u03b5\u03c2 \u03c4\u03b9\u03c2 \u03ba\u03b1\u03c4\u03b7\u03b3\u03bf\u03c1\u03af\u03b5\u03c2 \u03c3\u03b5 \u03c3\u03cd\u03b3\u03ba\u03c1\u03b9\u03c3\u03b7 \u03bc\u03b5 \u03c4\u03b7\u03bd \u03c0\u03c1\u03bf\u03b7\u03b3\u03bf\u03cd\u03bc\u03b5\u03bd\u03b7 \u03ad\u03c1\u03b5\u03c5\u03bd\u03b1 \u03c0\u03bf\u03c5 \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03bf\u03c0\u03bf\u03b9\u03ae\u03b8\u03b7\u03ba\u03b5 \u03c4\u03bf\u03bd \u0399\u03bf\u03cd\u03bd\u03b9\u03bf \u03c4\u03bf\u03c5 2022.<\/p>\n\n\n\n<p>\u03a3\u03cd\u03bc\u03c6\u03c9\u03bd\u03b1 \u03bc\u03b5 \u03c4\u03b7\u03bd \u03ad\u03c1\u03b5\u03c5\u03bd\u03b1, \u03c4\u03bf\u03bc\u03b5\u03af\u03c2 \u03c0\u03bf\u03c5 \u03c3\u03c5\u03bc\u03c0\u03b5\u03c1\u03b9\u03bb\u03b1\u03bc\u03b2\u03ac\u03bd\u03bf\u03c5\u03bd \u03c4\u03b1 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1 \u03c0\u03bf\u03bb\u03c5\u03c4\u03b5\u03bb\u03b5\u03af\u03b1\u03c2, \u03c4\u03b1 \u03c4\u03b1\u03be\u03af\u03b4\u03b9\u03b1 \u03ba\u03b1\u03b9 \u03c4\u03b1 \u03b5\u03af\u03b4\u03b7 \u03bc\u03cc\u03b4\u03b1\u03c2 \u03b1\u03bd\u03b1\u03bc\u03ad\u03bd\u03b5\u03c4\u03b1\u03b9 \u03bd\u03b1 \u03b1\u03c0\u03bf\u03c1\u03c1\u03bf\u03c6\u03ae\u03c3\u03bf\u03c5\u03bd \u03c4\u03bf \u03bc\u03b5\u03b3\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03bf \u03bc\u03ad\u03c1\u03bf\u03c2 \u03c4\u03c9\u03bd \u03bc\u03b5\u03b9\u03ce\u03c3\u03b5\u03c9\u03bd \u03c4\u03c9\u03bd \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03b9\u03ba\u03ce\u03bd \u03b4\u03b1\u03c0\u03b1\u03bd\u03ce\u03bd \u03c4\u03bf\u03c5\u03c2 \u03b5\u03c0\u03cc\u03bc\u03b5\u03bd\u03bf\u03c5\u03c2 \u03ad\u03be\u03b9 \u03bc\u03ae\u03bd\u03b5\u03c2, \u03b5\u03bd\u03ce \u03bf\u03b9 \u03b4\u03b1\u03c0\u03ac\u03bd\u03b5\u03c2 \u03b3\u03b9\u03b1 \u03c4\u03b1 \u03b5\u03af\u03b4\u03b7 \u03bb\u03b9\u03b1\u03bd\u03b9\u03ba\u03bf\u03cd \u03b5\u03bc\u03c0\u03bf\u03c1\u03af\u03bf\u03c5 \u03b1\u03bd\u03b1\u03bc\u03ad\u03bd\u03b5\u03c4\u03b1\u03b9 \u03bd\u03b1 \u03bc\u03b5\u03b9\u03c9\u03b8\u03bf\u03cd\u03bd \u03c3\u03b5 \u03bc\u03b9\u03ba\u03c1\u03cc\u03c4\u03b5\u03c1\u03bf \u03b2\u03b1\u03b8\u03bc\u03cc.<\/p>\n\n\n\n<p>\u039f\u03b9 \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ad\u03c2 \u03c0\u03b1\u03b3\u03ba\u03bf\u03c3\u03bc\u03af\u03c9\u03c2 \u03b1\u03bb\u03bb\u03ac\u03b6\u03bf\u03c5\u03bd \u03c4\u03b9\u03c2 \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03b9\u03ba\u03ad\u03c2 \u03c4\u03bf\u03c5\u03c2 \u03c3\u03c5\u03bd\u03ae\u03b8\u03b5\u03b9\u03b5\u03c2 \u03c4\u03cc\u03c3\u03bf \u03c3\u03c4\u03bf \u03ba\u03b1\u03c4\u03ac\u03c3\u03c4\u03b7\u03bc\u03b1 \u03cc\u03c3\u03bf \u03ba\u03b1\u03b9 \u03c3\u03c4\u03bf \u03b4\u03b9\u03b1\u03b4\u03af\u03ba\u03c4\u03c5\u03bf, \u03ba\u03b1\u03b8\u03ce\u03c2 \u03b7 \u03b1\u03cd\u03be\u03b7\u03c3\u03b7 \u03c4\u03bf\u03c5 \u03ba\u03cc\u03c3\u03c4\u03bf\u03c5\u03c2 \u03b6\u03c9\u03ae\u03c2 \u03ba\u03b1\u03b9 \u03c4\u03b1 \u03c0\u03c1\u03bf\u03b2\u03bb\u03ae\u03bc\u03b1\u03c4\u03b1 \u03c4\u03b7\u03c2 \u03b5\u03c6\u03bf\u03b4\u03b9\u03b1\u03c3\u03c4\u03b9\u03ba\u03ae\u03c2 \u03b1\u03bb\u03c5\u03c3\u03af\u03b4\u03b1\u03c2 \u03b5\u03c0\u03b7\u03c1\u03b5\u03ac\u03b6\u03bf\u03c5\u03bd \u03c4\u03b7 \u03b4\u03b9\u03b1\u03b8\u03b5\u03c3\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c4\u03c9\u03bd \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03c9\u03bd \u03ba\u03b1\u03b9 \u03c4\u03bf\u03c5\u03c2 \u03c7\u03c1\u03cc\u03bd\u03bf\u03c5\u03c2 \u03c0\u03b1\u03c1\u03ac\u03b4\u03bf\u03c3\u03b7\u03c2.<\/p>\n\n\n\n<p>\u03a9\u03c2 \u03b1\u03c0\u03bf\u03c4\u03ad\u03bb\u03b5\u03c3\u03bc\u03b1, \u03c3\u03c7\u03b5\u03b4\u03cc\u03bd \u03bf\u03b9 \u03bc\u03b9\u03c3\u03bf\u03af (49%) \u03b4\u03b7\u03bb\u03ce\u03bd\u03bf\u03c5\u03bd \u03cc\u03c4\u03b9 \u03b1\u03b3\u03bf\u03c1\u03ac\u03b6\u03bf\u03c5\u03bd \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03b1 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1 \u03cc\u03c4\u03b1\u03bd \u03b2\u03c1\u03af\u03c3\u03ba\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c3\u03b5 \u03c0\u03c1\u03bf\u03c3\u03c6\u03bf\u03c1\u03ac \u03ae\/\u03ba\u03b1\u03b9 \u03c3\u03b5 \u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7, \u03c4\u03bf 46% \u03b1\u03bd\u03b1\u03b6\u03b7\u03c4\u03ac \u03c0\u03c9\u03bb\u03b7\u03c4\u03ad\u03c2 \u03c0\u03bf\u03c5 \u03c0\u03c1\u03bf\u03c3\u03c6\u03ad\u03c1\u03bf\u03c5\u03bd \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b7 \u03c4\u03b9\u03bc\u03ae, \u03c4\u03bf 40% \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03b5\u03af \u03b9\u03c3\u03c4\u03bf\u03c3\u03b5\u03bb\u03af\u03b4\u03b5\u03c2 \u03c3\u03cd\u03b3\u03ba\u03c1\u03b9\u03c3\u03b7\u03c2 \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03b2\u03c1\u03b5\u03b9 \u03c6\u03b8\u03b7\u03bd\u03cc\u03c4\u03b5\u03c1\u03b5\u03c2 \u03b5\u03bd\u03b1\u03bb\u03bb\u03b1\u03ba\u03c4\u03b9\u03ba\u03ad\u03c2, \u03c4\u03bf 34% \u03b1\u03b3\u03bf\u03c1\u03ac\u03b6\u03b5\u03b9 \u03c3\u03b5 \u03bc\u03b5\u03b3\u03ac\u03bb\u03b5\u03c2 \u03c0\u03bf\u03c3\u03cc\u03c4\u03b7\u03c4\u03b5\u03c2 \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03b5\u03be\u03bf\u03b9\u03ba\u03bf\u03bd\u03bf\u03bc\u03ae\u03c3\u03b5\u03b9 \u03c4\u03bf \u03ba\u03cc\u03c3\u03c4\u03bf\u03c2 \u03ba\u03b1\u03b9 \u03c4\u03bf 32% \u03b1\u03b3\u03bf\u03c1\u03ac\u03b6\u03b5\u03b9 \u03b1\u03c0\u03cc \u03b5\u03bc\u03c0\u03cc\u03c1\u03bf\u03c5\u03c2 \u03bc\u03b5 \u03c4\u03b1 \u00ab\u03b4\u03b9\u03ba\u03ac \u03c4\u03bf\u03c5\u03c2 \u03b5\u03bc\u03c0\u03bf\u03c1\u03b9\u03ba\u03ac \u03c3\u03ae\u03bc\u03b1\u03c4\u03b1\u00bb \u03c0\u03c1\u03bf\u03ba\u03b5\u03b9\u03bc\u03ad\u03bd\u03bf\u03c5 \u03bd\u03b1 \u03b5\u03be\u03bf\u03b9\u03ba\u03bf\u03bd\u03bf\u03bc\u03ae\u03c3\u03b5\u03b9 \u03c7\u03c1\u03ae\u03bc\u03b1\u03c4\u03b1.<\/p>\n\n\n\n<p>\u0394\u03b7\u03bc\u03bf\u03b3\u03c1\u03b1\u03c6\u03b9\u03ba\u03ac, \u03b7 \u03b3\u03b5\u03bd\u03b9\u03ac Generation X \u03b5\u03af\u03bd\u03b1\u03b9 \u03b7 \u00ab\u03c0\u03b9\u03bf \u03b1\u03bd\u03ae\u03c3\u03c5\u03c7\u03b7\u00bb (47%) \u03ba\u03b1\u03b9 \u03ad\u03c7\u03b5\u03b9 \u03ae\u03b4\u03b7 \u03bb\u03ac\u03b2\u03b5\u03b9 \u03bc\u03ad\u03c4\u03c1\u03b1 \u03b3\u03b9\u03b1 \u03c4\u03b1 \u03bc\u03b7 \u03bf\u03c5\u03c3\u03b9\u03ce\u03b4\u03b7 \u03ad\u03be\u03bf\u03b4\u03ac \u03c4\u03b7\u03c2. \u0391\u03ba\u03bf\u03bb\u03bf\u03c5\u03b8\u03bf\u03cd\u03bd \u03bf\u03b9 Baby Boomers \u03c3\u03b5 \u00ab\u03ba\u03ac\u03c0\u03bf\u03b9\u03bf \u03b2\u03b1\u03b8\u03bc\u03cc\u00bb (33%) \u03b5\u03bd\u03ce \u03b4\u03c1\u03ac\u03c3\u03b7 \u03b1\u03bd\u03b1\u03bb\u03b1\u03bc\u03b2\u03ac\u03bd\u03bf\u03c5\u03bd \u03ba\u03b1\u03b9 \u03bf\u03b9 Millennials, \u03bf\u03b9 \u03bf\u03c0\u03bf\u03af\u03bf\u03b9 \u03c0\u03c1\u03c9\u03c4\u03bf\u03c3\u03c4\u03b1\u03c4\u03bf\u03cd\u03bd \u03ba\u03b1\u03b8\u03ce\u03c2 \u00ab\u03b1\u03bd\u03b7\u03c3\u03c5\u03c7\u03bf\u03cd\u03bd\u00bb \u03c7\u03c9\u03c1\u03af\u03c2 \u03c9\u03c3\u03c4\u03cc\u03c3\u03bf \u03bd\u03b1 \u03b1\u03bb\u03bb\u03ac\u03b6\u03bf\u03c5\u03bd \u03c3\u03c5\u03bc\u03c0\u03b5\u03c1\u03b9\u03c6\u03bf\u03c1\u03ac.<\/p>\n\n\n\n<p><strong>\u039c\u03b5\u03af\u03c9\u03c3\u03b7 \u03b4\u03b1\u03c0\u03b1\u03bd\u03ce\u03bd \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03bf \u03b3\u03b9\u03b1 \u03c4\u03b1 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1 \u03c0\u03bf\u03bb\u03c5\u03c4\u03b5\u03bb\u03b5\u03af\u03b1\u03c2<\/strong><\/p>\n\n\n\n<p> \u039f\u03b9 \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ad\u03c2 \u03c3\u03c7\u03b5\u03b4\u03b9\u03ac\u03b6\u03bf\u03c5\u03bd \u03bd\u03b1 \u03bc\u03b5\u03b9\u03ce\u03c3\u03bf\u03c5\u03bd \u03c4\u03b9\u03c2 \u03b4\u03b1\u03c0\u03ac\u03bd\u03b5\u03c2 \u03c4\u03bf\u03c5\u03c2 \u03c3\u03b5 \u03cc\u03bb\u03b5\u03c2 \u03c4\u03b9\u03c2 \u03ba\u03b1\u03c4\u03b7\u03b3\u03bf\u03c1\u03af\u03b5\u03c2 \u03bb\u03b9\u03b1\u03bd\u03b9\u03ba\u03ae\u03c2 \u03c0\u03bf\u03c5 \u03b1\u03bd\u03b1\u03c6\u03ad\u03c1\u03b8\u03b7\u03ba\u03b1\u03bd \u03c3\u03c4\u03b7\u03bd \u03ad\u03c1\u03b5\u03c5\u03bd\u03b1 \u03ba\u03b1\u03c4\u03ac \u03c4\u03bf\u03c5\u03c2 \u03b5\u03c0\u03cc\u03bc\u03b5\u03bd\u03bf\u03c5\u03c2 \u03ad\u03be\u03b9 \u03bc\u03ae\u03bd\u03b5\u03c2, \u03bc\u03b5 \u03c4\u03b7 \u03bc\u03b5\u03b3\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b7 \u03c0\u03c1\u03cc\u03b2\u03bb\u03b5\u03c8\u03b7 \u03bc\u03b5\u03af\u03c9\u03c3\u03b7\u03c2 \u03bd\u03b1 \u03b1\u03c6\u03bf\u03c1\u03ac \u03c3\u03b5 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1 \u03c0\u03bf\u03bb\u03c5\u03c4\u03b5\u03bb\u03b5\u03af\u03b1\u03c2 \u03ae \u03b5\u03c0\u03ce\u03bd\u03c5\u03bc\u03b1 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1 (53%), \u03c3\u03c4\u03b1 \u03c4\u03b1\u03be\u03af\u03b4\u03b9\u03b1 (43%), \u03c3\u03c4\u03b9\u03c2 \u03b5\u03b9\u03ba\u03bf\u03bd\u03b9\u03ba\u03ad\u03c2 \u03b4\u03b9\u03b1\u03b4\u03b9\u03ba\u03c4\u03c5\u03b1\u03ba\u03ad\u03c2 \u03b4\u03c1\u03b1\u03c3\u03c4\u03b7\u03c1\u03b9\u03cc\u03c4\u03b7\u03c4\u03b5\u03c2 (42%), \u03ba\u03b1\u03b9 \u03c3\u03c4\u03b1 \u03b5\u03af\u03b4\u03b7 \u03bc\u03cc\u03b4\u03b1\u03c2 &#8211; \u03cc\u03c0\u03c9\u03c2 \u03c1\u03bf\u03cd\u03c7\u03b1 \u03ba\u03b1\u03b9 \u03c5\u03c0\u03bf\u03b4\u03ae\u03bc\u03b1\u03c4\u03b1 (41%). \u03a9\u03c3\u03c4\u03cc\u03c3\u03bf, \u03b5\u03be\u03b1\u03ba\u03bf\u03bb\u03bf\u03c5\u03b8\u03b5\u03af \u03bd\u03b1 \u03c5\u03c0\u03ac\u03c1\u03c7\u03b5\u03b9 \u03cc\u03c1\u03b5\u03be\u03b7 \u03b3\u03b9\u03b1 \u03bc\u03b5\u03bb\u03bb\u03bf\u03bd\u03c4\u03b9\u03ba\u03ad\u03c2 \u03b4\u03b1\u03c0\u03ac\u03bd\u03b5\u03c2, \u03bc\u03b5 \u03c4\u03bf 40% \u03bd\u03b1 \u03b4\u03b7\u03bb\u03ce\u03bd\u03b5\u03b9 \u03cc\u03c4\u03b9 \u03b8\u03b1 \u03c0\u03b5\u03c1\u03b9\u03c0\u03bf\u03b9\u03b7\u03b8\u03b5\u03af \u03c4\u03bf\u03bd \u03b5\u03b1\u03c5\u03c4\u03cc \u03c4\u03bf\u03c5 \u03ae \u03c4\u03bf\u03c5\u03c2 \u03ac\u03bb\u03bb\u03bf\u03c5\u03c2, \u03b5\u03bd\u03ce \u03c4\u03bf 39% \u03b8\u03b5\u03c9\u03c1\u03b5\u03af \u03b1\u03c5\u03c4\u03ad\u03c2 \u03c4\u03b9\u03c2 \u03b4\u03b1\u03c0\u03ac\u03bd\u03b5\u03c2 \u03c9\u03c2 \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b7\u03c2 \u03c0\u03bf\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1\u03c2.<\/p>\n\n\n\n<p>\u03a4\u03b1 \u03b5\u03af\u03b4\u03b7 \u03bb\u03b9\u03b1\u03bd\u03b9\u03ba\u03bf\u03cd \u03b5\u03bc\u03c0\u03bf\u03c1\u03af\u03bf\u03c5 (24%) \u03b5\u03af\u03c7\u03b1\u03bd \u03c4\u03b7 \u03bb\u03b9\u03b3\u03cc\u03c4\u03b5\u03c1\u03b7 \u03b1\u03bd\u03b1\u03c6\u03b5\u03c1\u03cc\u03bc\u03b5\u03bd\u03b7 \u03c0\u03c1\u03bf\u03b3\u03c1\u03b1\u03bc\u03bc\u03b1\u03c4\u03b9\u03c3\u03bc\u03ad\u03bd\u03b7 \u03bc\u03b5\u03af\u03c9\u03c3\u03b7 \u03b4\u03b1\u03c0\u03b1\u03bd\u03ce\u03bd.<\/p>\n\n\n\n<p>\u03a0\u03b1\u03c1\u03ac\u03bb\u03bb\u03b7\u03bb\u03b1, \u03b5\u03bd\u03ce \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03bf\u03b9 \u03b1\u03c0\u03cc \u03c4\u03bf\u03c5\u03c2 \u03bc\u03b9\u03c3\u03bf\u03cd\u03c2 \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ad\u03c2 (56%) \u03b4\u03ae\u03bb\u03c9\u03c3\u03b1\u03bd \u03cc\u03c4\u03b9 \u03b7 \u03b1\u03cd\u03be\u03b7\u03c3\u03b7 \u03c4\u03c9\u03bd \u03c4\u03b9\u03bc\u03ce\u03bd \u03c0\u03b1\u03c1\u03b1\u03bc\u03ad\u03bd\u03b5\u03b9 \u03c4\u03bf \u03c0\u03b9\u03bf \u03c3\u03c5\u03c7\u03bd\u03cc \u03c0\u03c1\u03cc\u03b2\u03bb\u03b7\u03bc\u03b1 \u03ba\u03b1\u03c4\u03ac \u03c4\u03b9\u03c2 \u03b1\u03b3\u03bf\u03c1\u03ad\u03c2 \u03c3\u03c4\u03bf \u03ba\u03b1\u03c4\u03ac\u03c3\u03c4\u03b7\u03bc\u03b1, \u03c4\u03b1 \u03c0\u03c1\u03bf\u03b2\u03bb\u03ae\u03bc\u03b1\u03c4\u03b1 \u03c3\u03c4\u03b7\u03bd \u03b5\u03c6\u03bf\u03b4\u03b9\u03b1\u03c3\u03c4\u03b9\u03ba\u03ae \u03b1\u03bb\u03c5\u03c3\u03af\u03b4\u03b1 \u03b5\u03c0\u03af\u03c3\u03b7\u03c2 \u03c0\u03c1\u03bf\u03b2\u03bb\u03b7\u03bc\u03b1\u03c4\u03af\u03b6\u03bf\u03c5\u03bd \u03ad\u03bd\u03c4\u03bf\u03bd\u03b1 \u03ba\u03b1\u03b8\u03ce\u03c2 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03bf\u03cd\u03bd \u03bc\u03b5\u03b3\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b5\u03c2 \u03bf\u03c5\u03c1\u03ad\u03c2 \u03c3\u03c4\u03b1 \u03c0\u03b9\u03bf \u03c0\u03bf\u03bb\u03c5\u03c3\u03cd\u03c7\u03bd\u03b1\u03c3\u03c4\u03b1 \u03ba\u03b1\u03c4\u03b1\u03c3\u03c4\u03ae\u03bc\u03b1\u03c4\u03b1 (30%) \u03ba\u03b1\u03b9 \u03c3\u03c4\u03b7 \u03b4\u03b9\u03b1\u03b8\u03b5\u03c3\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c4\u03c9\u03bd \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03c9\u03bd (26%).<\/p>\n\n\n\n<p>\u03a4\u03b1 \u03c0\u03c1\u03bf\u03b2\u03bb\u03ae\u03bc\u03b1\u03c4\u03b1 \u03c4\u03b7\u03c2 \u03b5\u03c6\u03bf\u03b4\u03b9\u03b1\u03c3\u03c4\u03b9\u03ba\u03ae\u03c2 \u03b1\u03bb\u03c5\u03c3\u03af\u03b4\u03b1\u03c2 \u03b3\u03b9\u03b1 \u03b1\u03b3\u03bf\u03c1\u03ad\u03c2 \u03c3\u03c4\u03b1 \u03ba\u03b1\u03c4\u03b1\u03c3\u03c4\u03ae\u03bc\u03b1\u03c4\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c0\u03b9\u03bf \u03ad\u03bd\u03c4\u03bf\u03bd\u03b1 \u03b3\u03b9\u03b1 \u03c4\u03bf\u03c5\u03c2 \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ad\u03c2 \u03c3\u03c4\u03b7\u03bd \u0391\u03c5\u03c3\u03c4\u03c1\u03b1\u03bb\u03af\u03b1 (36%), \u03c3\u03c4\u03b9\u03c2 \u0397\u03bd\u03c9\u03bc\u03ad\u03bd\u03b5\u03c2 \u03a0\u03bf\u03bb\u03b9\u03c4\u03b5\u03af\u03b5\u03c2 (35%) \u03ba\u03b1\u03b9 \u03c3\u03c4\u03b7\u03bd \u0399\u03bd\u03b4\u03af\u03b1 (34%). \u039f\u03b9 \u03ba\u03c5\u03c1\u03b9\u03cc\u03c4\u03b5\u03c1\u03b5\u03c2 \u03b1\u03bd\u03b7\u03c3\u03c5\u03c7\u03af\u03b5\u03c2 \u03b3\u03b9\u03b1 \u03c4\u03bf\u03c5\u03c2 \u03b4\u03b9\u03b1\u03b4\u03b9\u03ba\u03c4\u03c5\u03b1\u03ba\u03bf\u03cd\u03c2 \u03b1\u03b3\u03bf\u03c1\u03b1\u03c3\u03c4\u03ad\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9, \u03bf\u03b9 \u03b1\u03c5\u03be\u03b1\u03bd\u03cc\u03bc\u03b5\u03bd\u03b5\u03c2 \u03c4\u03b9\u03bc\u03ad\u03c2 (48%), \u03b7 \u03b4\u03b9\u03b1\u03b8\u03b5\u03c3\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03c9\u03bd (24%) \u03ba\u03b1\u03b9 \u03bf\u03b9 \u03bc\u03b5\u03b3\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03bf\u03b9 \u03b1\u03c0\u03cc \u03c4\u03bf\u03c5\u03c2 \u03b1\u03bd\u03b1\u03bc\u03b5\u03bd\u03cc\u03bc\u03b5\u03bd\u03bf\u03c5\u03c2 \u03c7\u03c1\u03cc\u03bd\u03bf\u03c5\u03c2 \u03c0\u03b1\u03c1\u03ac\u03b4\u03bf\u03c3\u03b7\u03c2 (24%) \u03ad\u03c7\u03bf\u03c5\u03bd \u03b1\u03bd\u03b1\u03c6\u03b5\u03c1\u03b8\u03b5\u03af \u03bc\u03ad\u03c3\u03b1 \u03c3\u03c4\u03b9\u03c2 \u03b1\u03bd\u03b7\u03c3\u03c5\u03c7\u03af\u03b5\u03c2 \u03c4\u03c9\u03bd \u03b5\u03c1\u03c9\u03c4\u03b7\u03b8\u03ad\u03bd\u03c4\u03c9\u03bd.<\/p>\n\n\n\n<p>\u03a0\u03b1\u03c1\u03ac \u03c4\u03b7\u03bd \u03c3\u03c7\u03b5\u03b4\u03b9\u03b1\u03b6\u03cc\u03bc\u03b5\u03bd\u03b7 \u03bc\u03b5\u03af\u03c9\u03c3\u03b7 \u03c4\u03c9\u03bd \u03b4\u03b1\u03c0\u03b1\u03bd\u03ce\u03bd \u03ba\u03b1\u03b9 \u03c4\u03bf \u03b4\u03cd\u03c3\u03ba\u03bf\u03bb\u03bf \u03bf\u03b9\u03ba\u03bf\u03bd\u03bf\u03bc\u03b9\u03ba\u03cc \u03c0\u03b5\u03c1\u03b9\u03b2\u03ac\u03bb\u03bb\u03bf\u03bd, \u03bf\u03b9 \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ad\u03c2 \u03b9\u03c3\u03c7\u03c5\u03c1\u03af\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03cc\u03c4\u03b9 \u03b5\u03be\u03b1\u03ba\u03bf\u03bb\u03bf\u03c5\u03b8\u03bf\u03cd\u03bd \u03bd\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c0\u03c1\u03cc\u03b8\u03c5\u03bc\u03bf\u03b9 \u03bd\u03b1 \u03c0\u03bb\u03b7\u03c1\u03ce\u03c3\u03bf\u03c5\u03bd \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03b1 \u03b3\u03b9\u03b1 \u03b2\u03b9\u03ce\u03c3\u03b9\u03bc\u03bf\u03c5\u03c2 \u03c4\u03cd\u03c0\u03bf\u03c5\u03c2 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03c9\u03bd. \u039f\u03ba\u03c4\u03ce \u03c3\u03c4\u03bf\u03c5\u03c2 \u03b4\u03ad\u03ba\u03b1 \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ad\u03c2, \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03b1, \u03b4\u03b7\u03bb\u03ce\u03bd\u03bf\u03c5\u03bd \u03c0\u03c1\u03cc\u03b8\u03c5\u03bc\u03bf\u03b9 \u03bd\u03b1 \u03c0\u03bb\u03b7\u03c1\u03ce\u03c3\u03bf\u03c5\u03bd \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03b1 \u03b3\u03b9\u03b1 \u03ad\u03bd\u03b1 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd \u03c0\u03bf\u03c5 \u03c0\u03b1\u03c1\u03ac\u03b3\u03b5\u03c4\u03b1\u03b9 \u03ae\/\u03ba\u03b1\u03b9 \u03c0\u03c1\u03bf\u03ad\u03c1\u03c7\u03b5\u03c4\u03b1\u03b9 \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u03b5\u03b3\u03c7\u03ce\u03c1\u03b9\u03b1 \u03b1\u03b3\u03bf\u03c1\u03ac \u03ae \u03b5\u03af\u03bd\u03b1\u03b9 \u03ba\u03b1\u03c4\u03b1\u03c3\u03ba\u03b5\u03c5\u03b1\u03c3\u03bc\u03ad\u03bd\u03bf \u03b1\u03c0\u03cc \u03b1\u03bd\u03b1\u03ba\u03c5\u03ba\u03bb\u03c9\u03bc\u03ad\u03bd\u03b1, \u03b2\u03b9\u03ce\u03c3\u03b9\u03bc\u03b1 \u03ae \u03c6\u03b9\u03bb\u03b9\u03ba\u03ac \u03c0\u03c1\u03bf\u03c2 \u03c4\u03bf \u03c0\u03b5\u03c1\u03b9\u03b2\u03ac\u03bb\u03bb\u03bf\u03bd \u03c5\u03bb\u03b9\u03ba\u03ac (77%) \u03ae \u03c0\u03bf\u03c5 \u03c0\u03b1\u03c1\u03ac\u03b3\u03b5\u03c4\u03b1\u03b9 \u03b1\u03c0\u03cc \u03bc\u03b9\u03b1 \u03b5\u03c4\u03b1\u03b9\u03c1\u03b5\u03af\u03b1 \u03bc\u03b5 \u03c6\u03ae\u03bc\u03b7 \u03b3\u03b9\u03b1 \u03c4\u03b9\u03c2 \u03b7\u03b8\u03b9\u03ba\u03ad\u03c2 \u03c0\u03c1\u03b1\u03ba\u03c4\u03b9\u03ba\u03ad\u03c2 \u03c4\u03b7\u03c2 (75%).<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u03a4o \u03b1\u03c5\u03be\u03b1\u03bd\u03cc\u03bc\u03b5\u03bd\u03bf \u03ba\u03cc\u03c3\u03c4\u03bf\u03c2 \u03b6\u03c9\u03ae\u03c2 \u03b1\u03bd\u03b1\u03b3\u03ba\u03ac\u03b6\u03b5\u03b9 \u03c4\u03bf\u03c5\u03c2 \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ad\u03c2 \u03c0\u03b1\u03b3\u03ba\u03bf\u03c3\u03bc\u03af\u03c9\u03c2 \u03bd\u03b1 \u03c0\u03c1\u03bf\u03c3\u03b1\u03c1\u03bc\u03cc\u03c3\u03bf\u03c5\u03bd \u03c4\u03b7\u03bd \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03b9\u03ba\u03ae \u03c4\u03bf\u03c5\u03c2 \u03c3\u03c5\u03bc\u03c0\u03b5\u03c1\u03b9\u03c6\u03bf\u03c1\u03ac, \u03c0\u03b5\u03c1\u03b9\u03bf\u03c1\u03af\u03b6\u03bf\u03bd\u03c4\u03b1\u03c2 \u03c4\u03b9\u03c2 \u03bc\u03b7 \u03b2\u03b1\u03c3\u03b9\u03ba\u03ad\u03c2 \u03c4\u03bf\u03c5\u03c2 \u03b4\u03b1\u03c0\u03ac\u03bd\u03b5\u03c2, \u03ba\u03b1\u03c4\u03b1\u03b4\u03b5\u03b9\u03ba\u03bd\u03cd\u03b5\u03b9 \u03b7 \u03c0\u03b1\u03b3\u03ba\u03cc\u03c3\u03bc\u03b9\u03b1 \u03ad\u03c1\u03b5\u03c5\u03bd\u03b1 \u03c4\u03bf\u03c5 \u03bf\u03af\u03ba\u03bf\u03c5 PwC \u00abConsumer Insights Survey\u00bb. \u038c\u03c0\u03c9\u03c2 \u03b1\u03bd\u03b1\u03c6\u03ad\u03c1\u03b5\u03c4\u03b1\u03b9, \u03b7 \u03c0\u03bb\u03b5\u03b9\u03bf\u03bd\u03cc\u03c4\u03b7\u03c4\u03b1 (53%) \u03c4\u03c9\u03bd \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ce\u03bd \u03c0\u03b5\u03c1\u03b9\u03bf\u03c1\u03af\u03b6\u03bf\u03c5\u03bd \u03c4\u03b1 \u03b5\u03c0\u03bf\u03c5\u03c3\u03b9\u03ce\u03b4\u03b7 \u03ad\u03be\u03bf\u03b4\u03b1 \u03c4\u03bf\u03c5\u03c2. \u03a0\u03b5\u03c1\u03b1\u03b9\u03c4\u03ad\u03c1\u03c9, \u03c4\u03bf 15% \u03c4\u03c9\u03bd \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ce\u03bd \u03ad\u03c7\u03b5\u03b9 \u03c3\u03c4\u03b1\u03bc\u03b1\u03c4\u03ae\u03c3\u03b5\u03b9 \u03b5\u03bd\u03c4\u03b5\u03bb\u03ce\u03c2 \u03c4\u03b1 \u03b5\u03c0\u03bf\u03c5\u03c3\u03b9\u03ce\u03b4\u03b7 \u03ad\u03be\u03bf\u03b4\u03b1, \u03c3\u03cd\u03bc\u03c6\u03c9\u03bd\u03b1 \u03bc\u03b5 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